ZAMANA
ਜ਼ਮਾਨਾ
Step into the 1950s and 60s, a time when the Sikh community was weaving its rich heritage into new lands. This photoshoot tells the story of resilient Sikh gentlemen, capturing their elegance and cultural pride while establishing themselves in new countries. With vintage elements like a classic car and double-breasted suit, Zamana reflects an era of progress and tradition.
Inspiration Behind Zamana
Drawing from a poignant piece of history, this photoshoot weaves the rich tapestry of the Sikh spirit with an aesthetic nod to the past. Imagine a Sikh gentleman from the 1950s or 60s: an influential figure embodying resilience, elegance, and tradition amidst change. As Sikhs rose in fields like politics, academia, and industry, our character represents a progressive thinker blending traditional values with new-age aspirations.
Elements of the Era
The vintage car symbolizes affluence and progress, reflecting the economic strides of that time. The double-breasted suit showcases Western influences, mirroring global fashion trends that cosmopolitan Sikhs embraced while maintaining their distinct identity through the turban. The umbrella is more than a shelter; it’s a metaphorical shield, carrying the weight of history and the responsibility to uphold a legacy.
A Window into History
This project is not just a series of images; it's a window into a time when the Sikh community was integrating its unique heritage into new lands. It pays homage to those who carried the torch of their culture with pride, standing tall amidst change, much like the steadfast turban that crowns their resolve. It's a celebration of the timeless spirit of the Sikhs, known for their entrepreneurial drive, robust cultural identity, and indomitable zest for life—qualities that remain true today.
PHOTOGRAPHY: SIMRANJEET SINGH
IN FRAME : MANINDER SINGH ( HOUSE OF SINGH )